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Jeff is the author of what we would characterize as one of the most important books in print today: “The Price of Tomorrow: Why Deflation is Key to an Abundant Future.” Reading this book prior to listening to this episode is not necessary but will certainly be additive. Jeff was the co-founder and former CEO of BuildDirect, and he has an incredibly dense and successful background as an entrepreneur, tech leader, and strategic advisor. Most importantly, Jeff is a family man, a visionary, and someone who cares deeply and wholesomely about the future of humanity.